The Capezio company has created more than just a brand, they have become a term used in many dancers’ vocabulary. To anyone outside of the dance world, Capezio is just a funny name that is not connected to anything. However, to anyone who has danced with dedication, they will know it is one of the most popular dance apparel companies.
But that is not the only claim to fame this company possesses. While most dance terms have been a historical staple in the art, there is a move that goes by many names. Some call it a Calypso, but most have come to know the jump as a Capezio. This is because the dance move is the same that is depicted on the packages of the products of this company and has become the logo of Capezio.
To become such a commonly used expression in an industry is an accomplishment for any company, especially in an industry so focused on tradition. But dance is a unique art in the sense that it is based on tradition but always changing and growing into a larger discipline. That keeps Capezio on its toes, as well. This company must always be creating new designs for leotards, clothing, and costumes, as well as the hundreds of different styles of dance shoes needed to keep people dancing.
This company embodies the idea of dance for many dancers. As a young dancer, Capezio was the first brand name I ever learned. But this is not just the case for me, a 5 year old ballerina from Mundelein, but for girls and boys all over our country. Every new dancer that craves their first leotard and tu t u to the experienced dancer that is buying a new pair of ballet shoes because her old ones have been ripped apart while working through classes, look to Capezio to meet their needs.
The purpose of this blog is to bring all dance related news to one spot. The issues and new additions to the field will be discussed and analyzed. From classic forms to the new dance television show craze, this blog will utilize information to bring the trends and highlights to readers.
